Finding the right underwear can be difficult. I used to have frustrating and exhausting experiences that required too much research, a lot of patience, and, unfortunately, sacrifice - of time, money, and sometimes even of my noble parts.   

So if you don't know what to look for, it can be incredibly difficult to even know where to start. On top of that, since underwear is an item of clothing that we should wear every day, there is an ugly contradiction in that.  

First there is the dilemma, do you want something that fits well or something that looks great? Then you have to strip this away, do you want support in the leg or in the pouch? Do you want your underwear to feel smooth and fine, or should it be thicker and sturdy? Do you like boxers or briefs? And the key question: how do you actually know what style you need?  

Since there seems to be a lack of expert authority, we started with undertøj. And this lack of a solution to the challenges of finding perfect men's underwear is why we partnered with a Dutch company to create an ethical and sustainable line of men's underwear. Our boxer shorts are carefully designed to fit almost anyone.  

We believe undertøj has solved your past problems of finding a well-designed boxer with a perfect fit. By using a cotton and elastane (97/3%) blend, lengthening the leg to (we even have to measure this 10-inches) and using a perfect waistband, our boxer is both soft and comfortable with a luxurious feel.  

And so with the invaluable comfort and fit nailed, we wanted to embrace style and design. We integrate daily use and style by releasing a new design concept every month.  

We could go on and on, but what we want to say is that Undertoj is meant for you, to fit like a glove, wear comfortably and just look great. It's time we recognize how important underwear really is.